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It's easy to take the delivery of your text messages for granted. However, there are many reasons why a message sent isn't delivered, and it's critical to identify any message deliverability difficulties
Sending text messages with coupons, discounts, and pertinent information leads in higher response rates and more action on your calls to action. People are statistically more responsive to SMS than to emails
It's critical that marketers use their words sparingly. While SMS messages have numerous advantages, if you don't follow best practices, you may wind up doing more harm than good.
