General Data Protection Regulations (GDPR)
Put simply, GDPR will change the way businesses collect and use customer information, aiming to make the future of customer communications more open and balanced. In addition, GDPR will give the consumer more confidence and trust with the brands they wish to engage with. This reinforces the philosophy SMS CONNEXION has always stood by – to make sure you’re contacting the right people, with the right message at the right time.
Ultimately as with the existing DPA 2018 it is our customers’ responsibility as data controller (data controller refers to the person or people who determine the purpose (why) and means (how) of the processing of personal data) of their contact database to ensure they are compliant with GDPR. And as the Data processor, SMS CONNEXION advocates customers not uploading any data to the SMS CONNEXION platform to process unless they know its compliant and consent has been received.
SMS CONNEXION is fully compliant with GDPR and have processes to deliver for and comply with the new regulations.