What can you say in 160 characters using SMS marketing?

1. SMS messages that are tailored to the individual

Because Bulk SMS Marketing Campaigns are such an effective tool, your firm isn't the only one using this channel to get your customers' attention. Your message should be interesting enough to read. As a result, customization is critical. There are several ways to increase the value of a message by successfully personalizing it. Consider including the recipient's name, as well as using merge tags for location or past transactions. It's also a good idea to include your own brand/company name.

2. SMS campaigns that are appealing

You must limit your SMS message to the 160 characters of one SMS unless you wish to bombard your audience with messages. This entails making inventive use of the limited area available to convey your point. Adding a URL link to a rich mobile landing page as part of your campaign is a wonderful method to do this. This is a fantastic opportunity to differentiate yourself from the competition and boost conversion rates.

3. A Strong Call to Action (CTA)

What do you want the recipient of your SMS campaign to do after reading your well-planned SMS campaign? Invite your recipient to visit a mobile landing page and convert there by clicking on the URL in the SMS. By specifically triggering an action from your receiver on that page, you may ensure that your message's aim is met.

A list of items to think about while designing your landing page's call to action (CTA) to entice visitors to click:

• Distracting navigation links should be avoided.
• Use only one CTA.
• "Take the quiz, See More Shoes, Buy Now" is a good example of a descriptive CTA (rather than "Next, Shop, Continue").
  
• Show the call to action above the fold.
  
• In SMS, match the visitor's aim with the message.
• Make CTAs more benefit-oriented (what do I get out of it?).
  
• To make the call-to-action stand out, use encapsulation and color contrast.

4. Exclusive

If your offer is open to all customers, there is no added value for the recipient. Make sure the recipient has a compelling incentive to stay on your SMS list. As a result, it's critical to inform him whenever he receives an exclusive offer. You can add the word "SMS" to the discount code (e.g. SMS15) or state that this is a VIP-only offer, for example. Alternatively, you can add a customized bar/QR code to the landing page.

5. Questionnaires and Questions

SMS paired with a landing page is ideal for sending out inquiries and questionnaires because it is a very accessible communication tool. You can easily add a form with relevant questions to your mobile landing page and evaluate the results of your survey.

6. Interaction

Your mobile marketing effort doesn't have to be one-way anymore. You may easily enable the receiver to respond to your campaign if you utilize the correct sender name. You'll be able to have a real dialogue with your audience this way. This will not only make your business more approachable, but it will also have a significant impact on brand loyalty. It will also allow you to receive feedback and ask questions, providing you with the information you need to take your company to the next level.

7. Frequency and Timing

Finally, but certainly not least, there is the issue of timing. You can imagine how wasting time, money, and effort it is to send out well-planned SMS messages at the incorrect moment. As a result, you must determine what time is appropriate for your target audience.

The perfect SMS Campaign is dependent on your target demographic in more ways than one.

Don't be afraid to play around with all of the above settings and keep an eye on metrics like open ratios and click rates. You may construct a mobile landing page, track various links, and analyze your page's conversion in detail. The results of the analysis will reveal which messages are most effective for your target audience.