Advantages of Bulk SMS Marketing

SMS marketing is one of the most efficient methods of reaching the biggest number of people in the shortest amount of time. According to statistics from the industry, the majority of SMS messages are opened and read within five seconds after being sent. When compared to email marketing, which has an open rate of 20 percent on average, SMS marketing appears to be a more effective marketing strategy.

Taking into consideration that in the world there are more than 8.3 billion mobile phone users, SMS marketing has a huge potential. All of your communications, whether they are promotional, transactional, or bulk SMS, give you the chance to reach a growing number of people quickly. Additionally, with bulk SMS marketing campaigns benefits, the likelihood of your SMS messages being seen and reacted to immediately is higher than with traditional marketing methods. SMS marketing will surely be a key part of your company's multichannel, integrated marketing strategy.

One of the main benefits about bulk SMS marketing is that the SMS messages are sent and received in real time.

What are the features of bulk SMS?

Some of the features of using bulk SMS marketing include:

  • Reach: A large number of people can be reached quickly and easily, which can be extremely useful for time-sensitive campaigns or alerts.
  • Customization: As a bulk SMS provider, we allow you to personalize the sender ID of the SMS with your company's name or other information, which helps increase engagement and brand awareness, making the message more effective.
  • Cost-effectiveness: Bulk SMS is a cost-effective technique to reach customers compared to other marketing methods.
  • High open rates: SMS messages have a high open rate (98%), so most receivers will see your message. This improves campaign efficacy.
  • Easy to track: we offer reports to help you track the results of your SMS campaign, such as the number of messages sent, delivered and clicked. This helps you to measure the success of your SMS campaign and make improvements as needed.
  • Convenience: Customers can get bulk SMS messages on their mobile devices, no matter where they are and without the need to install any software or applications or their phone.

How to start with Bulk SMS marketing

To use bulk SMS for marketing you need to follow these steps:

  • Register for an account: as a bulk SMS service provider, we require you to create an account before you can start using our services.
  • Import your contacts: you can import your contacts from file, such as CSV or Excel spreadsheet. Invalid and duplicate numbers will automatically removed. Besides the phone numbers, the files can contain additional information for each contact, such as their name, email address or any other relevant data. Also, make sure you have permission to send SMS to these contacts, either through an opt-in mechanism or another way.
  • Write your text message: your message should be clear, concise, and engaging. Include a call-to-action to encourage recipients to take the desired action, such as visiting your website or making a purchase.
  • Send your bulk SMS campaign: once you have written your message, you can use our web interface or the SMS API to send SMS in bulk to your contacts. You can send the SMS right away or to schedule it at a specific time and date. Make sure to monitor the performance of your campaign and make adjustments as necessary.

It's usually a good idea to send bulk SMS messages only to people who have agreed to receive your text messages. Their consent to receive SMS from you could have happened through a sign-up or opt-in form or other ways. Sending messages to people who haven't given you permission can be considered spam and can hurt your reputation.

Examples of Bulk SMS marketing messages

Here are a few examples of SMS messages that could be used in a marketing campaign:

  • Don't miss out! Our end-of-season sale starts tomorrow - save up to 50% on all clothing and accessories. Use code SALE50 at checkout
  • Attention [Customer Name]: Your appointment with [Business Name] is coming up on [Date and Time]. We look forward to seeing you. Reply YES to confirm or call [Phone Number] to reschedule
  • Breaking the latest government guidelines, our store will be closed from [Date] until further notice. We apologize for any inconvenience and will keep you updated. Thank you for your understanding
  • Thanks for choosing [Business Name]! As a token of our appreciation, we're offering you a special discount on your next service. Use code LOYAL20 at checkout to save 20% on your next [Product/Service]. Thank you for your business!
  • Get ready for summer with our new swimwear collection! Shop now and save 15% with code SUMMER15. Limited time offer, hurry!
  • Last chance to save! Our flash sale ends at midnight tonight. Use code FLASHSALE at checkout to save an extra 20% on your order. Hurry, offer ends soon!
  • We're excited to announce the opening of our new location! Come visit us at [Address] and take advantage of our special grand opening offers. We can't wait to see you there!
  • Congratulations [Customer Name]! You've been selected to receive a special discount on your next purchase. Use code SPECIAL20 at checkout to save 20% on your order. Offer expires in 24 hours
  • Stay safe and healthy! Our store is now offering contactless delivery for all online orders. Shop now and have your items delivered straight to your door. Visit [URL] to place your order

Ready to go? Send your first message in minutes

Sign up Contact us