It's easy to forgive a late-night message from a dear friend, but it's more difficult to forgive a message from a corporation arriving late at night!

While businesses have established hours, it's usual for certain activities to be completed after those hours. This is great for the company, but not so much for the customers. Batch procedures typically include sending messages to customers, which can cause disruption and aggravation if they arrive at odd hours.

Messages are only transmitted outside Quiet Hours which are typically from 9 p.m. to 8 a.m. Messages sent inside of these hours will be sent at 8 a.m. the next day.

Even if your software becomes stuck in an unanticipated recursive loop and starts flooding users with notifications, social sending acts as a safety net to keep customers happy.

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